Rebranding can greatly transform a company\u2019s image and market presence. By studying successful case studies<\/strong>, you can understand the strategies that resonate with audiences. Brands like Animal Planet and Airbnb demonstrate how modern visuals<\/strong> and inclusive messaging can connect with consumers. Similarly, Dunkin and LEGO show the importance of aligning with evolving preferences<\/strong>. Exploring these examples will reveal effective methods<\/strong> to improve engagement and reposition your brand effectively. What lessons can you apply to your own marketing strategy?<\/p>\n

Key Takeaways<\/h2>\n
$\"stick$ <\/p>\n
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Animal Planet\u2019s rebranding emphasized viewer connection, introducing a new logo and tagline to engage wildlife enthusiasts more effectively.<\/li>\n
Airbnb\u2019s transformation in 2014 shifted focus to global hospitality, reinforcing community and belonging through its B\u00e9lo logo and inclusive marketing.<\/li>\n
Evernote modernized its identity in 2018, aligning its visual elements with values of quality and affordability to enhance customer loyalty.<\/li>\n
Dunkin\u2019 streamlined its brand by dropping \u201cDonuts,\u201d emphasizing coffee to adapt to changing consumer preferences while retaining its iconic slogan.<\/li>\n
Old Spice successfully engaged younger consumers through humor and social media, resulting in a significant increase in sales and brand loyalty.<\/li>\n<\/ul>\n
Animal Planet<\/h2>\n
$\"a$ <\/p>\n
When Animal Planet decided to rebrand<\/strong>, it aimed to strengthen its connection with viewers who are passionate about wildlife.<\/p>\n
This branding case study highlights how the channel introduced a new logo<\/strong> and tagline<\/strong>, \u201cBringing people up close in every way,\u201d to align its identity with its mission.<\/p>\n
The rebranding includes an elephant graphic, symbolizing commitment to wildlife<\/strong> programming.<\/p>\n
With over 20 years as a beloved brand, Animal Planet sought to engage mass audiences more actively.<\/p>\n
Susanna Dinnage, the Global President, underscored the importance of this new identity in nurturing viewer connections<\/strong>.<\/p>\n
This rebranding effort as well forms part of a larger brand strategy case study focused on enhancing digital marketing and customer engagement, showcasing effective practices in rebranding case studies.<\/p>\n
Evernote<\/h2>\n
$\"A$ <\/p>\n
In 2018, Evernote commenced on a brand evolution expedition<\/strong> that emphasized a modern and cleaner visual identity<\/strong>.<\/p>\n
This rebranding focused on key values like quality, durability, and affordability, showcasing the company\u2019s commitment to its users.<\/p>\n
Brand Evolution Journey<\/h3>\n
As you explore Evernote\u2019s brand evolution expedition<\/strong>, it\u2019s essential to understand how the company rejuvenated its well-loved brand to improve customer loyalty and align with a broader organizational purpose.<\/p>\n
The rebranding strategy<\/strong> reflected a commitment to quality, durability, and affordability, resonating with consumer expectations. CEO Chris O\u2019Neill highlighted that this transformation drew inspiration from Evernote\u2019s rich heritage as it adapted to modern market demands.<\/p>\n
The refreshed brand identity<\/strong> introduced a new logo and visual elements, streamlining user experience<\/strong> and enhancing brand recognition.<\/p>\n
Key Values Focus<\/h3>\n
Clarity is crucial in comprehending the key values that Evernote emphasizes in its rebranding efforts<\/strong>. The company aimed to rejuvenate its well-loved brand, strengthening customer loyalty<\/strong> as it aligned with a broader organizational purpose.<\/p>\n
By focusing on quality, durability, and affordability, Evernote resonated with both existing and new users. CEO Chris O\u2019Neill noted the importance of drawing inspiration from the past, ensuring the brand evolves for modern relevance.<\/p>\n
The refreshed identity featured a modernized logo<\/strong> and a streamlined user experience<\/strong>, showcasing the company\u2019s commitment to innovation<\/strong>. This effective rebranding strategy led to increased recognition as a versatile marketing platform, enhancing Evernote\u2019s position in the competitive digital note-taking market<\/strong>.<\/p>\n
Grasping these key values is fundamental for appreciating the brand\u2019s evolution.<\/p>\n
Inspired by Heritage<\/h3>\n
Grasping how Evernote drew inspiration from its heritage can provide valuable insights into its rebranding strategy<\/strong>. The company aimed to rejuvenate its established brand during maintaining customer loyalty<\/strong>, reflecting its core purpose.<\/p>\n
Key values like quality, durability, and affordability<\/strong> shaped this strategy, appealing to both existing and potential users. CEO Chris O\u2019Neill emphasized that the rebranding was rooted in Evernote\u2019s rich heritage and the functionalities users cherish.<\/p>\n
The refreshed identity introduced a modern logo<\/strong> and prioritized user experience<\/strong>, adapting to current market trends as it stayed true to its roots. These efforts resulted in a polished image that improved recognition of Evernote as a versatile productivity platform<\/strong>, demonstrating how grasping heritage can effectively guide rebranding initiatives.<\/p>\n
Mailchimp<\/h2>\n
$\"Young$ <\/p>\n
Mailchimp\u2018s rebranding in 2018<\/strong> marked a pivotal shift in its identity, moving from a playful logo to a more modern design.<\/p>\n
This change not just improved brand recognition<\/strong> but additionally aligned with its expanded service offerings, which now include automation and social media management tools.<\/p>\n
Logo Redesign and Modernization<\/h3>\n
When a brand decides to undergo a logo redesign<\/strong> and modernization<\/strong>, it\u2019s vital to guarantee that the new design aligns with the company\u2019s evolving identity and service offerings.<\/p>\n
In 2018, Mailchimp embraced this concept by launching a new logo and wordmark that emphasized a cleaner, modern aesthetic. They updated their color palette to bold yellows, whites, and blacks, ensuring a fresh look.<\/p>\n
The playful chimpanzee logo was replaced with a more sophisticated design, enhancing brand recognition<\/strong> as a versatile marketing platform. This rebranding polished Mailchimp\u2019s image and positioned it as a leader in digital marketing solutions<\/strong>.<\/p>\n
A thoughtful logo redesign can greatly impact how customers perceive your brand, making it important to reflect your current offerings<\/strong> accurately.<\/p>\n
Expanded Service Offerings<\/h3>\n
As businesses evolve, it\u2019s crucial to adapt your tools and strategies to meet changing demands, and Mailchimp<\/strong> has exemplified this with its expanded service offerings.<\/p>\n
<\/iframe><\/p>\nIn 2018, Mailchimp rebranded<\/strong> to reflect its growth beyond email marketing<\/strong>, introducing a new logo and a modern design. This change included a bold color palette and updated typography, signaling a shift in the direction of being a versatile marketing platform<\/strong>.<\/p>\nWith the addition of automation<\/strong>, social media management, and customer relationship management (CRM) tools, Mailchimp improved its value proposition.<\/p>\nThis strategic move not just enhanced its visual identity but also allowed Mailchimp to capture new market segments<\/strong> and encourage increased customer engagement, in the end establishing itself as a wide-ranging marketing solution for businesses of all sizes.<\/p>\n<h3 id=\"enhanced-brand-recognition\">Enhanced Brand Recognition<\/h3>\nSuccessful rebranding can greatly improve brand recognition<\/strong>, and Mailchimp\u2019s 2018 transformation serves as a prime example of this principle in action. By updating its logo and adopting a bold color palette<\/strong>, Mailchimp improved its visual appeal and recognized its evolution as a versatile marketing platform.<\/p>\nHere are three key takeaways from their rebranding:<\/p>\n<ol>\n<li>Modern Design<\/strong>: A cleaner, modern logo and typography can attract attention and reflect your brand\u2019s growth.<\/li>\n<li>Color Palette<\/strong>: Using distinct colors can create a memorable identity that stands out in a crowded market.<\/li>\n<li>Heritage Elements<\/strong>: Retaining quirky aspects of your brand can maintain connections with your original audience as well as appealing to new users.<\/li>\n<\/ol>\nMailchimp\u2019s rebranding illustrates the impact of a thoughtful strategy<\/strong> on brand recognition.<\/p>\n<h2 id=\"dunkin\">Dunkin<\/h2>\n<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https:\/\/media.smallbiztrends.com\/2025\/07\/working-on-rebranding-their-business-online.jpg\" class=\"attachment-full size-full\" alt=\"Working on rebranding their business online\"\/><\/p>\nDunkin\u2019 underwent a significant rebranding transformation<\/strong> by dropping \u201cDonuts\u201d from its name, now simply referred to as Dunkin\u2019. This change was aimed at emphasizing its commitment to coffee<\/strong> and creating a more streamlined brand identity<\/strong>.<\/p>\nExecuted by Jones Knowles Ritchie, the rebranding involved removing \u201cDonuts\u201d to create a crisper and more modern logo. The new branding<\/strong> features bright colors and a refreshed design that aligns with its mission to become a premier beverage-led brand.<\/p>\nNotably, Dunkin\u2019 retained its famous slogan, \u201cAmerica Runs on Dunkin\u2019,\u201d to maintain continuity and connection with its customers during this shift.<\/p>\nThis rebranding effort successfully positioned Dunkin\u2019 to better reflect changing consumer preferences<\/strong> toward coffee-centric offerings in a competitive market.<\/p>\n<h2 id=\"lego\">LEGO<\/h2>\n<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1337\" src=\"https:\/\/media.smallbiztrends.com\/2025\/07\/case-study.jpg\" class=\"attachment-full size-full\" alt=\"Case study\"\/><\/p>\nLEGO\u2018s expedition through financial hardship<\/strong> in the late 1990s and early 2000s serves as a compelling example of how strategic rebranding<\/strong> can revitalize a company.<\/p>\nFaced with nearly $800 million in debt, LEGO made significant changes under CEO J\u00f8rgen Vig Knudstorp.<\/p>\nHere are three key strategies they implemented:<\/p>\n<ol>\n<li>Job Reductions<\/strong>: Cutting over 1,000 jobs streamlined operations and improved efficiency.<\/li>\n<li>Targeted Product Lines<\/strong>: Focusing on both children and adult fans (AFOLs) expanded their market reach.<\/li>\n<li>Collaborations<\/strong>: Partnering with popular franchises like Star Wars increased brand relevance and appeal.<\/li>\n<\/ol>\n<h2 id=\"old-spice\">Old Spice<\/h2>\nOld Spice achieved remarkable success by adopting a humorous marketing strategy<\/strong> that resonated with younger consumers.<\/p>\nIts iconic campaign, featuring Old Spice, not only went viral<\/strong> but additionally redefined the brand\u2019s image and appeal.<\/p>\n<h3 id=\"humorous-marketing-campaign-success\">Humorous Marketing Campaign Success<\/h3>\nHow can a brand effectively leverage humor to revitalize<\/strong> its image? Old Spice did it by launching the viral campaign<\/strong> \u201cThe Man Your Man Could Smell Like,\u201d showcasing actor Isaiah Mustafa.<\/p>\nHere are three key strategies:<\/p>\n<ol>\n<li>Engage on Social Media<\/strong>: Utilize platforms for real-time interactions, enhancing customer engagement.<\/li>\n<li>Create Memorable Characters<\/strong>: Develop unique narratives that resonate with both existing and new audiences, maintaining brand loyalty during attracting fresh consumers.<\/li>\n<li>Measure Success<\/strong>: Track metrics like sales increases and subscriber growth to evaluate the impact of the campaign.<\/li>\n<\/ol>\nOld Spice\u2019s humorous approach led to a 300% increase in sales and a 125% rise in YouTube subscribers, proving that humor can reshape consumer perceptions and establish cultural relevance.<\/p>\n<iframe loading=\"lazy\" title=\"Why Companies Are 'Debranding'\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/e1bjkPerpPs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3 id=\"targeting-younger-demographics\">Targeting Younger Demographics<\/h3>\nTo effectively capture the attention of younger demographics<\/strong>, brands must adapt their strategies to align with the interests and values of this audience.<\/p>\nOld Spice exemplifies this shift by moving from an older demographic focus to appealing to younger consumers. They created the viral campaign<\/strong> \u201cThe Man Your Man Could Smell Like,\u201d which showcased humor and innovation<\/strong>, resulting in a remarkable 125% sales increase.<\/p>\nFurthermore, Old Spice leveraged social media<\/strong> for real-time interactions, allowing them to connect personally with younger audiences. They likewise introduced new product lines and scents, catering to evolving preferences.<\/p>\nThese innovative marketing strategies successfully shifted Old Spice from an outdated image to a culturally relevant<\/strong> and desirable brand among the younger consumer base.<\/p>\n<h2 id=\"airbnb\">Airbnb<\/h2>\n<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/media.smallbiztrends.com\/2025\/07\/paradigim-typical-example-or-model-of-something.jpg\" class=\"attachment-full size-full\" alt=\"Paradigim, typical example or model of something\"\/><\/p>\nAirbnb\u2018s rebranding in 2014<\/strong> marked a pivotal shift in its identity, as the company sought to transcend its origins as a home-sharing platform. This rebranding introduced the B\u00e9lo logo<\/strong>, symbolizing community and belonging.<\/p>\nHere are three key aspects of this transformation:<\/p>\n<ol>\n<li>Visual Identity<\/strong>: The updated website and app design prioritized user experience, focusing on visuals and storytelling to connect hosts and guests.<\/li>\n<li>Marketing Campaigns<\/strong>: Airbnb emphasized inclusivity and diversity, highlighting unique travel experiences that resonated with a broader audience.<\/li>\n<li>Community Engagement<\/strong>: By enhancing user experience and integrating community initiatives, Airbnb successfully shifted public perception, nurturing customer loyalty and broadening its market presence.<\/li>\n<\/ol>\nThis strategic rebranding has positioned Airbnb as a global hospitality brand, enhancing its reputation considerably.<\/p>\n<h2 id=\"slack\">Slack<\/h2>\nSlack\u2018s recent rebranding effort<\/strong> reflects a strategic move to improve its visual identity<\/strong> during staying true to its original mission as a communication tool<\/strong> for teams.<\/p>\nThe new logo features a simpler color palette<\/strong>, making it more adaptable across various platforms and media. This design evolution aims to refine Slack\u2019s visual presence, enhancing recognition and appeal to a broader audience.<\/p>\nBy aligning its look with contemporary industry trends, Slack demonstrates its commitment to innovation and relevance in a competitive market. The rebranding supports its growth as a leading communication platform, allowing you to connect with users more effectively.<\/p>\n<h2 id=\"intel\">Intel<\/h2>\n<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/media.smallbiztrends.com\/2025\/07\/hands-of-young-creative-designers-or-developers-discussing-new-software-examples.jpg\" class=\"attachment-full size-full\" alt=\"Hands of young creative designers or developers discussing new software examples\"\/><\/p>\nIntel\u2018s recent rebranding initiative<\/strong> represents a significant step toward modernizing its corporate identity<\/strong> during its commitment to its foundational vision.<\/p>\nThe updated branding focuses on simplification and geometric balance<\/strong>, improving Intel\u2019s iconic status in the tech industry. This rebranding effort aims to strengthen customer connections, ensuring relevance in a swiftly evolving market.<\/p>\nKey elements of Intel\u2019s rebranding include:<\/p>\n<ol>\n<li>Logo Refresh<\/strong>: The new logo features refined symmetry and proportion, boosting brand recognition.<\/li>\n<li>Commitment to Innovation<\/strong>: The updated branding reflects Intel\u2019s adaptability and strategic goals in a competitive environment.<\/li>\n<li>Market Presence<\/strong>: This initiative improves Intel\u2019s connection with both existing and new audiences.<\/li>\n<\/ol>\n<h2 id=\"paypal\">PayPal<\/h2>\nPayPal\u2018s rebranding initiative<\/strong> serves as a crucial example of how a company can adapt to the ever-changing environment of digital payments<\/strong>. This effort aimed to reflect its innovative identity<\/strong>, showcasing a commitment to leading the industry.<\/p>\nBy aligning its visual identity with contemporary trends, PayPal emphasized creative expression and modern user expectations. Insights from Christina Smedley underscored the necessity for adaptation, highlighting the refreshed brand image\u2019s significance.<\/p>\nThe rebranding focused on enhancing customer trust<\/strong> and engagement through a user-friendly interface<\/strong> and recognizable visual elements.<\/p>\nIn the end, PayPal\u2019s initiative demonstrated its commitment to continuous evolution<\/strong>, positioning the brand as a forward-thinking leader in digital commerce. This case study illustrates the importance of staying relevant in a swiftly evolving market.<\/p>\n<h2 id=\"frequently-asked-questions\">Frequently Asked Questions<\/h2>\n<h3 id=\"what-are-the-key-steps-in-a-successful-rebranding-process\">What Are the Key Steps in a Successful Rebranding Process?<\/h3>\nTo achieve a successful rebranding process, start by conducting thorough market research<\/strong> to understand your audience and competitors.<\/p>\nNext, define your brand\u2019s mission<\/strong>, values, and unique selling proposition.<\/p>\nDevelop a cohesive visual identity<\/strong>, including a new logo and color scheme.<\/p>\nImplement the rebranding across all platforms consistently, ensuring your messaging aligns with your new identity.<\/p>\nFinally, gather feedback<\/strong> from customers and stakeholders to refine your approach and measure the effectiveness of your rebranding efforts.<\/p>\n<h3 id=\"how-can-brands-measure-the-success-of-their-rebranding-efforts\">How Can Brands Measure the Success of Their Rebranding Efforts?<\/h3>\nTo measure the success of your rebranding efforts, start by tracking key performance indicators (KPIs) such as brand awareness, customer engagement, and sales growth<\/strong>.<\/p>\n<iframe loading=\"lazy\" title=\"How Apple and Nike have branded your brain | Your Brain on Money | Big Think\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4eIDBV4Mpek?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\nConduct surveys to gather customer feedback<\/strong> on their perceptions of the brand. Analyze social media metrics to assess changes in audience sentiment.<\/p>\nFurthermore, compare pre- and post-rebranding sales data<\/strong>. Regularly review these metrics to refine your strategy and guarantee your rebranding aligns with your business goals.<\/p>\n<h3 id=\"what-role-does-customer-feedback-play-in-rebranding\">What Role Does Customer Feedback Play in Rebranding?<\/h3>\nCustomer feedback plays an essential role in rebranding<\/strong>. It helps you understand how your audience perceives your brand, identifying strengths and weaknesses.<\/p>\nBy gathering insights through surveys, social media, or focus groups, you can adjust your messaging and visuals to better align with customer expectations. This process not just cultivates loyalty but additionally guarantees that your rebranding resonates with your target market<\/strong>.<\/p>\nIn the end, using feedback effectively can lead to a more successful shift.<\/p>\n<h3 id=\"how-often-should-a-brand-consider-rebranding\">How Often Should a Brand Consider Rebranding?<\/h3>\nYou should consider rebranding<\/strong> every few years, particularly when your brand\u2019s identity<\/strong> no longer aligns with your target audience or market trends.<\/p>\nRegular assessments can help identify shifts in consumer preferences or competition.<\/p>\nMoreover, if you undergo significant changes, like mergers or new product launches, it\u2019s essential to evaluate your brand\u2019s image.<\/p>\n<h3 id=\"what-are-common-pitfalls-to-avoid-during-rebranding\">What Are Common Pitfalls to Avoid During Rebranding?<\/h3>\nWhen rebranding, you should avoid several common pitfalls<\/strong>.<\/p>\nDon\u2019t rush the process; take time to understand your audience and market. Failing to conduct thorough research can lead to misalignment with customer expectations.<\/p>\nAdditionally, avoid losing your brand\u2019s core identity<\/strong>; drastic changes can confuse loyal customers.<\/p>\nFinally, neglecting to involve key stakeholders<\/strong> can result in a lack of support, so make sure you communicate effectively throughout the rebranding process.<\/p>\n<h2 id=\"conclusion\">Conclusion<\/h2>\nRebranding can greatly impact a company\u2019s connection with its audience. By analyzing successful case studies<\/strong> like Animal Planet and Airbnb, you can identify effective strategies and innovative approaches. Focus on modern visuals<\/strong>, inclusive messaging, and engaging campaigns to resonate with consumers. As you consider rebranding<\/strong> your own business, remember to align your identity with evolving consumer preferences and market trends. A well-executed rebrand can improve customer engagement<\/strong> and ultimately drive growth for your company.<\/p>\nImage Via Envato<\/small><\/p>\n<hr class=\"clear\"\/><\/div>\n<script>!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,document,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');fbq('init','573364149534092');fbq('track','PageView');<\/script><script>(function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(d.getElementById(id))return;js=d.createElement(s);js.id=id;js.src=\"https:\/\/connect.facebook.net\/en_US\/all.js#xfbml=1&appId=226827567352028\";fjs.parentNode.insertBefore(js,fjs);}(document,'script','facebook-jssdk'));<\/script> \n \n <a href=\"https:\/\/smallbiztrends.com\/rebranding-case-studies\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Rebranding can greatly transform a company\u2019s image and market presence. By studying successful case studies, you can understand the strategies that resonate with audiences. Brands like Animal Planet and Airbnb demonstrate how modern visuals and inclusive messaging can connect with consumers. Similarly, Dunkin and LEGO show the importance of aligning with evolving preferences. Exploring these […]<\/p>\n","protected":false},"author":1,"featured_media":3078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-3077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-automation"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/violethoward.com\/new\/wp-content\/uploads\/2025\/08\/stick-with-the-three-words-rethink-revise-rebrand-.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/violethoward.com\/new\/wp-json\/wp\/v2\/posts\/3077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/violethoward.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/violethoward.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/violethoward.com\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/violethoward.com\/new\/wp-json\/wp\/v2\/comments?post=3077"}],"version-history":[{"count":0,"href":"https:\/\/violethoward.com\/new\/wp-json\/wp\/v2\/posts\/3077\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/violethoward.com\/new\/wp-json\/wp\/v2\/media\/3078"}],"wp:attachment":[{"href":"https:\/\/violethoward.com\/new\/wp-json\/wp\/v2\/media?parent=3077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/violethoward.com\/new\/wp-json\/wp\/v2\/categories?post=3077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/violethoward.com\/new\/wp-json\/wp\/v2\/tags?post=3077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}